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PRESS RELEASE 3/01/01 FOR IMMEDIATE RELEASE

SuperBowl Success For Baltimore Raven's, Qadry Ismail Includes Rolfing® MinnesotaVikings Star, Cris Carter Agrees That Rolfing Helps the Body Fix Itself

Boulder, CO…Recent news media coverage in Men's Fitness, Skiing, Women's Sports and Fitness, and Consumer Reports magazines show strong public recognition that Rolfing has therapeutic benefits. Over half of those athletes interviewed say they understand that Rolfing can benefit all athletes – from the elite to the everyday athlete. Increasingly, professional and elite athletes are understanding the value of Rolfing for pain relief and injury prevention and recovery. Interviews with elite athletes like Minnesota Vikings wide receiver, Cris Carter, and Baltimore Raven's wide receiver, Qadry Ismail indicate a rise in both public acceptance and usage of Rolfing therapies across all athletic sports.

Leading Reasons Why People Seek Rolfing:
People seek Rolfing as a way to improve posture, ease chronic musculoskeletal pain and stress, and improve performance in their professional and daily activities. Here are some other common reasons people chose Rolfing:

  1. Postural conditions such as poor posture, sway back and scoliosis
  2. Chronic back pain, neck pain, and chronic tension
  3. Stress or tension headaches
  4. Sciatica, carpal tunnel, and neck-shoulder-arm syndromes
  5. Stress
  6. Improvement in athletic performance
  7. Improvement in athletic performance
  8. Poor coordination
  9. Post injury or surgery rehabilitation
  10. After effects of old physical and emotional trauma (the "never-quite-right again" syndrome)
  11. Occupational injuries such as Repetitive Strain Injuries (RSI), carpal tunnel, back problems

"The Clinicians Complete Reference to Complementary and Alternative Medicine," Mosby Publishers, 2000

Certified Rolfer, Bryan Devine says, "An important aspect of the Rolfing approach is to restore normal motion. When we have joint restriction we have pain. Where we stop moving is where we start hurting. Rolfing speeds up the healing process by normalizing the fascia and muscles, that contract from injury or trauma. When the holding pattern from a trauma relaxes and the body knows it is safe to let the muscles relax, improved blood flow and circulation are increased and the body restores itself to normal motion. If an injury is acute, like an ankle sprain, then the Rolfer works around the injury, in the hip, knee or both legs. To support the healing process Rolfers help the body fix itself."

Rolfing is not only gaining momentum among consumers, but its health benefits are becoming accepted by an increasing number of medical professionals. Physician's typically refer their clients to Rolfing practitioners to address many problems that remain unsolved. Many of these clients have tried everything Western medicine has to offer and feel they have no where else to turn until they discover alternative medicine.

Some adults approach Rolfing for medical reasons related to sports activities or occupational hazards. "I spoke to my doctor and other health care providers about Rolfing when I was recovering from a sprained ankle and it was received positively," says Susan Allman, Rolfing client. "It would be difficult to find anything else that has such a wide range of benefits, regardless of one's age. Rolfing has a wonderful way to helping my body foster good health."

A steady increase of interest has been shown across all age groups -- children, adults and seniors -- in the number of people who have had Rolfing since the 1970's. It is estimated that more than one million people have received Rolfing work. A number of athletes, artists, authors and medical practitioners have benefited from their Rolfing experience, including Star Trek's Levar Burton; Chicago Bull's coach, Phil Jackson; former NBA star, Charles Barkley; Olympic Silver Medal figure skaters, Michelle Kwan and Elvis Stojko; songwriter Willie Nelson; Olympic MD, Dr. Karlis Ullis; and "Peabody award-winning" pianist, Leon Fleisher.

There are 1100 Certified Rolfers in 26 countries internationally. See the Rolf Institute website for a full directory of Rolfers or call 800-530-8875.